Cheryl Cole announces exclusive collaboration with Stylistpick.com and the launch of her first capsule shoe collection
Cheryl Cole today announced that she will launch her first capsule shoe collection, in association with Stylistpick.com. Her fabulous and fashion forward new line will launch this December, in time for Christmas.
The collection forms part of a wide collaboration between Cheryl and Stylistpick, which will see her choosing her favourite pieces from the online accessory retailer’s monthly mainline collections and sharing style insights.
Cheryl is the nation’s undisputed style icon and has been voted ‘best dressed’ in every major fashion poll, from Glamour, to Tatler, to Cosmopolitan and graced every leading fashion magazine cover, from Elle to Grazia. And now for the first time the public will be able to share her unique style.
The range will combine Cheryl’s style signature of exquisite glamour with accessible pricing. More than just a name behind the brand, Cheryl will be overseeing every step of the process, from concept to design and packaging.
In choosing to work with Stylistpick Cheryl was committed to ensuring that all fashion loving young women should be able to enjoy a collection that captures her style and features immaculate quality.
Stylistpick is a new way of shopping for the latest on-trend accessories, combining a personalised styling membership service with the ease of shopping online. It’s easy to use – members complete a fun style quiz to discover their individual style profile. Then each month they receive a personalised selection of new shoes, bags and jewellery to choose from, edited by celebrity stylists, including Britain and Ireland’s Next Top Model’s Grace Woodward and TV presenter and journalist Louise Roe.
Chief creative officer Juliet Warkentin commented: “We are thrilled to be working with Cheryl. Cheryl is the style icon and is amazingly warm, a quality that has made her the nation’s favourite. We believe that the launch will have a huge fashion impact; establishing fashion’s greatest influencer as a major force in fashion design and further democratising fashion.”
The limited edition capsule collection will launch in December, along with Cheryl’s first favourite Stylistpick selections, guaranteeing British women the perfect Christmas present. More details will follow.