Smart Updates from H&M

This season there’s a particular focus on the mood of the 60s and 70s, with brightly coloured shapes that are short and sharp alongside a more romantic silhouette that is long and elegant. To make a modern mix, these pieces are teamed with seasonal trends and modern essentials with innovative shapes and proportions.

“It’s great to reinvent your wardrobe at the beginning of a new season. Fashion doesn’t change as drastically as it used to so you could easily get last season’s favourites to work with smart updates. Safe buys for spring are cool classics in beige or white, and the longer skirts and dresses feel new and very feminine”, says H&M’s head of design Ann-Sofie Johansson.

SILHOUETTE – Long and loose or short and sharp

COLOURS – Misty make-up tones, navy, white, beige, yellow and pink

PATTERNS AND PRINTS – Flowers, animal prints, graphic prints

MATERIALS – Stonewashed cotton and suede, linen mix, fine jersey, chiffon and voile, organic and recycled materials

KEY ITEMS – Trousers in different shapes and styles, maxi dress, jersey top, blazer jacket

KEY ACCESSORIES – Natural leather bags, belts, sandals and clogs

Now team a few key pieces from above with items in your own wardrobe for a hot spot in SS11 fashion. LLLB


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