HOBBS SS11 Collections

The new collection is broken down into the 3 expressions that Hobbs offers – Hobbs Mainline, Limited Edition and also NW3. Hobbs Mainline & Limited Edition go hand in hand, but NW3 is a separate entity in itself…

My favourite… Mainline for its clean white lines and soft silhouettes.


70s style shines for Spring Summer 2011 for Hobbs’ mainline collection. A biscuit beige linen suit is cut with wide-leg proportions and teamed with chunky cork-soled wedges, while a khaki silk button-front skirt and silk khaki trousers teamed with an oatmeal plunge-front cardigan recall the heroines of classic 70s Woody Allen movies. A belted white linen suit with flirty skirt nods to the overwhelming presence of crisp white on the international catwalks, whilst the trend for clean minimalism and block colour comes alive in sharply cut, shiny (shantung?) silk in cropped cigarette pants, tunic tops and precise coats that veer from icy grey and eggshell blue to a vibrant, clashing coral and tangerine. Another major trend of the season, statement stripes, make a bold impact on crunchy cotton a-line skirts teamed with 50s mary-jane kitten heels, as well as in painterly stripes on graphic loose-fitting linen shift dresses with an orange accent at the shoulder.


Limited Edition once again pushes the Hobbs heritage forward in new and exciting ways for Spring Summer 2011. The romantic femininity of the all-pervasive white that was seen across the catwalks is embodied by a contemporary broderie anglaise shirt-dress with deep patch pockets, and is also teamed in an inky petrol blue with a deep plunge belted silk jacket with bow bustle at the back for a modern mix of hard and soft. Lace is similarly updated in a neutral biscuit beige on a tailored shirtdress with contrasting linen skirt for an unexpected play of textures. Chic, soft, draped tailoring updates a dove grey suit with military details and hidden belt loops, and is invigorated in electric violet and orange on slouchy shirtdresses. Silk pyjama details are translated into a wrapover dress and blouse with delicately fine polkadots. Print makes an appearance on a ruched drawstring skirt in the shape of a cluster of grapes, teamed with a cropped raspberry wool swing coat complete with the signature epaulette shoulder.


NW3’s signature use of quirky prints is the star of the show for Spring Summer 2011. A camouflage style print of birds in blue and beige and pink and orange engulfs cotton-silk button front dresses and shirts. Chunky striped mannish cardigans are teamed with delicate silk printed blouses. The colourful feathers of fishing tackle emblazon a cream 70s maxi dress, whilst graphic Aztec prints make their multi-coloured debut on pretty printed silk dresses and blouses. Like mainline, the 70s trend that dominated the runways is strongly evident in a giant butterfly print bell-bottom jumpsuit, dark indigo flared jeans with front-patch pockets, chunky wooden platforms and a dreamily floaty floral summer-dress that demands to be shot in soft focus.



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