Aftershock London SS11

“A woman who knows what flatters her curves and flirty silhouette will always long for a collection that has all the must have style pieces a fashionista wardrobe should include.”


Aftershock is a luxury British brand founded over 15 years ago whose fashion signature is the use of exuberant colour schemes and beautiful design work. The brand offers an array of the finest intricately beaded ladies wear, casual wear as well as stunning accessories to complement the collection. Celebrity followers include Madonna, Helen Mirren, Charlotte Church and Katherine Jenkins to name but a few.

Currently there are over 50 stores and concessions in the UK and Europe plus stores all over the Middle East and South Africa. Aftershock was one of the youngest and most dynamic British brands to receive an award by Her Majesty, Queen Elizabeth II of Great Britain in 2004. The brand continues to grow via its own stores, successful franchise programme and with quality department stores both nationally and internationally.

The Collection

Aftershock’s Spring Summer 2011 Collection lines up a range of outfits worth experimenting with. The elegant designs are complemented with big ticket accessories that make you feel confident in your skin. Invest in high-end looks in order to secure your spotless appearance and the nature of the event you attend.

Candy Fairytale: This theme is playful yet feminine as the season approaches high summer. Holiday life takes over and soft pastel tone chiffon tunics, light layered organza jackets and multi pleated flirty skirts come into play. The look progresses to a bohemian chic meets indie rock look as the festivals approach and outfits are completed with lace tops, light cotton blouses, jewelled knits with oversized pearl beadings.

The look is accesorised with ballet satin pumps, lace bags and chunky Gold and Silver bangles. The style icon for this look is Sienna Miller.

Cyber Warrior: The heroine we saw in last season’s ‘Power Play’ evolves to a strong and confident ‘Cyber Warrior.’ She makes a statement in the season taking inspiration from West London antique stores and 30s flapper style party wear dresses. The outfit is focused on washed tunics, digital print tees and knits paired up with sequin leggings and jewelled denim. Some shapes are cut out whilst bulky textures used to make casual wear even more comfy and stylish are used for those who are confident in their silhouette. On the other hand super skinny jeans teamed up with the most stylish blazers would serve as the best means to add a slimming effect for a curvy figure.

The look is accessorised with stud heels, metallic belts and stone clutches with chains. The style icon for this look is Alexa Chung.

Romantic Utility: ‘Utility chic’ transcends to a more romantic look this season highlighting how a working female in a fast modern life copes with romance. Inspired by the polished New York career woman and 1960s whirlwind romances in the ‘big city’ the theme has a number of options to express your individuality from the boardroom to the bar. Printed satin dresses, simple knits, soft coloured trench coats, straight cut tailored trousers with side zips and overall smart evening outfits complete the story to ensure you’re in command.

The look is accessorised with kitten heels, oversized shoulder bags, pearl necklaces and block colour sky high heels. The style icon for this look is Leighton Meester.


Aftershock’s Spring Summer 2011 Collection remains fresh and sophisticated. The collection enables the time short modern day woman to stay effortlessly stylish and select the ‘key pieces’ for the season to achieve ‘the complete look’ without having to shop anywhere else. To view the collection online or for more information visit their website.



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