Adidas and McCartney

Under Stella McCartney’s Creative Direction the Team GB fan wear is a fusion of performance and style and seeks to engage and inspire the public to truly get behind Team GB and become immersed in the legacy that will be London 2012.

To coincide and narrate the launch of the Team GB limited edition fan wear range Adidas have created an explosive highly visual short film featuring some of Britain ’s most distinguished athletic talent. Team GB athlete’s gymnast Louis Smith, triple jumper Phillips Idowu, pentathlete Heather Fell and triathlete Hollie Avil each display speed, strength and agility throughout the film showcasing the collections best attributes. Stella McCartney provides the voiceover for the film – introducing the public to Team GB. The collection launches in-store week commencing 16th May and the film will go live from 6th May.

Keep your eyes peeled for the film release here soon! LLLB

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: