FIRST BURBERRY BRIT STORE OPENS IN LONDON WITH LIVE INSTORE PERFORMANCE BY LIFE IN FILM
“We are really excited to open our first Burberry Brit store in London. We have had great feedback from our Brit stores around the world, so it felt right to open the biggest Brit store in our home city. The store is designed to be multi-functional and modern in the way everything is presented to the customer; all the stock is on the floor with moving fixtures and fittings that can alternate.
Music is intrinsically connected to Burberry Brit; it’s very much the attitude and energy flowing throughout the collection and the store. It’s very modern, it’s a little bit dishevelled and it’s distinctively British.”
Christopher Bailey, Burberry Chief Creative Officer
Christopher Bailey hosted an event to celebrate the opening of the first Burberry Brit store in theUKtonight.
The evening event, at the Burberry Brit store on King Street in Covent Garden London, was attended by over 300 guests including Burberry models Lily Donaldson, Cara Delevingne, Edie Campbell, Tali Lennox, Sophie Kennedy-Clark, Douglas Booth, Tara Ferry, Jacob Young, Seb Brice, Sasha M’Baye, Thomas Penfound, Johnny Flynn, Karen Anne and Alex Watson all attended dressed in Burberry.
Ellie Goulding, Julia Restoin-Roitfeld, Poppy Delevingne, Gemma Chan, Benedict Cumberbatch, Oliver Jackson-Cohen, Luke Treadaway, Michelle Dockery, Misty Miller, Jack Penate and Alex Gardner also attended.
British Burberry Acoustic band ‘Life in Film’ performed a live acoustic gig at the event and DJ/ Burberry model Tom Guinness played a set.
Designed by Christopher Bailey using British materials and heightened audio and visual technology, the 10,000 square foot space is the most digitally innovative Burberry store in theUK.
The Fashionable Burberry Guests
Tali Lennox wearing Burberry
Julia Restoin-Roitfeld wearing Burberry
Tom Guinness wearing Burberry
Johhny Flynn wearing Burberry
Seb Brice wearing Burberry
Lily Donaldson wearing Burberry
Karen-Anne wearing Burberry
Gemma Chan wearing Burberry
Douglas Booth wearing Burberry
Ellie Goulding wearing Burberry
Gemma Chan and Robert Konjic
Cara Delevingne wearing Burberry
Cara Delevingne, Poppy Delevingne and Lily Donaldson wearing Burberry
Life In Film perform at Vogue Fashion’s Night Out – Milano
See the videos here