The Burberry Bash

FIRST BURBERRY BRIT STORE OPENS IN LONDON WITH LIVE INSTORE PERFORMANCE BY LIFE IN FILM


The Store


The Campaign


 

“We are really excited to open our first Burberry Brit store in London. We have had great feedback from our Brit stores around the world, so it felt right to open the biggest Brit store in our home city. The store is designed to be multi-functional and modern in the way everything is presented to the customer; all the stock is on the floor with moving fixtures and fittings that can alternate.

Music is intrinsically connected to Burberry Brit; it’s very much the attitude and energy flowing throughout the collection and the store. It’s very modern, it’s a little bit dishevelled and it’s distinctively British.”

Christopher Bailey, Burberry Chief Creative Officer

Christopher Bailey hosted an event to celebrate the opening of the first Burberry Brit store in theUKtonight.

The evening event, at the Burberry Brit store on King Street in Covent Garden London, was attended by over 300 guests including Burberry models Lily Donaldson, Cara Delevingne, Edie Campbell, Tali Lennox, Sophie Kennedy-Clark, Douglas Booth, Tara Ferry, Jacob Young, Seb Brice, Sasha M’Baye, Thomas Penfound, Johnny Flynn, Karen Anne and Alex Watson all attended dressed in Burberry.
Ellie Goulding, Julia Restoin-Roitfeld, Poppy Delevingne, Gemma Chan, Benedict Cumberbatch, Oliver Jackson-Cohen, Luke Treadaway, Michelle Dockery, Misty Miller, Jack Penate and Alex Gardner also attended.

British Burberry Acoustic band ‘Life in Film’ performed a live acoustic gig at the event and DJ/ Burberry model Tom Guinness played a set.

Designed by Christopher Bailey using British materials and heightened audio and visual technology, the 10,000 square foot space is the most digitally innovative Burberry store in theUK.

The Fashionable Burberry Guests

Tali Lennox wearing Burberry

Julia Restoin-Roitfeld wearing Burberry

Tom Guinness wearing Burberry

Johhny Flynn wearing Burberry

Seb Brice wearing Burberry

Lily Donaldson wearing Burberry

Karen-Anne wearing Burberry

Gemma Chan wearing Burberry

Douglas Booth wearing Burberry

Ellie Goulding wearing Burberry

Gemma Chan and Robert Konjic

Cara Delevingne wearing Burberry

Cara Delevingne, Poppy Delevingne and Lily Donaldson wearing Burberry

The Band

Life In Film perform at Vogue Fashion’s Night Out – Milano

See the videos here


Burberry Acoustic – ‘Alleyway’ by Life in Film
Burberry Acoustic – ‘Idiot’ by Life in Film


LLLB

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