” Too much of a good thing is wonderful”
Continuing the Battle of the Boutiques, here is another little gem I found!
Free Love Boutique was created by sisters, Joni and Katie Free, opening its doors in October 2005 on the beautiful island of Guernsey.
Each piece from every collection has been individually selected by the girls, who pride themselves on bringing new and exciting labels to Free Love for their valued and loyal customers to enjoy. So, whether it be that little black dress, gorgeous evening gown, sweet summer’s day frock, must-have clutch bag… or the, ‘can’t bear to walk away from’, dream pair of shoes… Free Love holds that something special just for you.
I’ve selected my favourites below!
This gorgeous crochet top and printed skirt are perfect for following the summer trend of pastels and feminine style. Show them off with a plain other half such as white trousers or a colour blocked tee and some ‘of the moment’ summer cork wedges.
Pair with: Tea and crumpets.
Darling Willa Top in Taupe £65, Darling Bridgette skirt in Spring Green £49.95.
As seen above, pair this colour block studded dress with a cropped jacket to add a rougher edge. Try a black biker jacket or brown suede style for a different take on the pretty dress.
Pair with: Vampy, kiss me now lips.
Almost Famous Spray Studded Dress in Orange £116.
With its floaty fabric and dainty ruffles, this LBD is the answer to your summer prayers. Light enough to keep cool and stylish enough to stay hot! Pair with bare legs and dainty heels.
Almost Famous Chiffon Pleated collar Dress in Black £122.
This large leopard print shoulder bag with patent trim and handles and gold buckle detail would work well with the above blue ruffle dress to add a hint of colour and pattern to a somewhat plain outfit.
Suzy Smith Iridessa Leopard Print Shoulder Bag £75.
This is my all time favourite item from Free Love due to its simplicity and expensive looking design, you can imagine A-Listers strutting the red carpet in it. The nude maxi encapsulates the feminine trend of summer perfectly with the draped fabric and sweetheart neckline.
Wear with: A single row of pearls or gold drop earings. Nothing more, nothing less.
Jarlo Yolanda Maxi Dress £85.
The nautical trend is still as present as ever and with this Henri Lloyd Elena Cardigan in Navy, £78 , you can follow it on through summer and Autumn too.
Wear with: wide legged jeans and a white ruffle top.
Don’t neglect what you think people wont see! Free Love’s ‘Haylie’ chiffon shoe boots in blush are stunning and will show of a great pedicure and glistening tan wonderfully. The peeptoes with sheer rouched upper, featuring a ruffle down the front, are ideal for updating a simple dress this summer, and are perfect for all the summer weddings people are having!
Chinese Laundry Haylie Chiffon Shoes in Blush £80
What The Press Are Saying
“Free Love is a must to visit. They stock fabulous dresses and shoes – in fact, I am wearing some right now!”
Dawn Porter, TV Presenter
“the boutique is awash with pieces to delight customers of all ages, shapes and budgets”
The Guernsey Press
“Joni and Katie travel over from Guernsey together to buy from us and are both very professional as well as being extremely charming. Their choices are always spot on.”
Ben Beeby, managing director of Noli
Free Love captures a girls dream wardrobe in a few items, from the sheer seduction of the peep toe boots to the elegantly draped maxi dress. Everyone needs a bit of free love in their life. Each item works so well with the next, I’m excited to see what the future holds for the Guernsey girls!
Visit them at