Under Stella McCartney’s Creative Direction the Team GB fan wear is a fusion of performance and style and seeks to engage and inspire the public to truly get behind Team GB and become immersed in the legacy that will be London 2012.
To coincide and narrate the launch of the Team GB limited edition fan wear range Adidas have created an explosive highly visual short film featuring some of Britain ’s most distinguished athletic talent. Team GB athlete’s gymnast Louis Smith, triple jumper Phillips Idowu, pentathlete Heather Fell and triathlete Hollie Avil each display speed, strength and agility throughout the film showcasing the collections best attributes. Stella McCartney provides the voiceover for the film – introducing the public to Team GB. The collection launches in-store week commencing 16th May and the film will go live from 6th May.
Keep your eyes peeled for the film release here soon! LLLB